Triple R / Visual Campaign


The Triple R Festival Project was an ambitious and collaborative endeavor to conceptualize and design a three-day music festival celebrating Rap, RnB, and Reggae. Working in a team of four, we were tasked with creating the festival from the ground up, managing every aspect of its visual identity and branding.

From designing the logo and promotional posters to directing the artistic vision for the event, we developed a cohesive and vibrant aesthetic that embodied the diverse energy of the three musical genres. Our responsibilities also included creating engaging content for social media, capturing the festival's essence through curated imagery, and crafting a clear communication strategy to reach the target audience.

As part of this project, I played a key role in shaping the festival’s artistic direction, ensuring that all visual elements—from typography to color schemes—aligned with the event’s core identity. This experience was an invaluable opportunity to work on large-scale branding, blending creativity and strategy to bring a bold concept to life.