Amabala SA / Video Interview


The Amabala SA Project was a video interview project in which I had the privilege of interviewing my grandmother, who co-founded ALABAMA Shop in Biel/Bienne alongside my grandfather. The store, now a well-established destination for fashion, clothing, and gadgets, is currently owned by my father and uncle.

Through this project, I captured the history and evolution of Alabama, highlighting its roots, challenges, and success over the years.