VLM Records / Visual Campaign


VLM-Records was a creative design project centered around crafting a cohesive brand identity for a fictional record label. The project involved designing three vinyl record covers, a t-shirt mockup, and three gift cards offering subscription options for 3, 6, and 9 months.

The vinyl covers were the centerpiece of the project, featuring unique visuals created using light painting photography—a technique where we used long exposure to capture dynamic, abstract light effects. These photos were integrated into the designs to give the records a vibrant and artistic feel.

The t-shirt mockup and gift cards were designed to complement the visual identity of the vinyl covers, ensuring a consistent and striking aesthetic throughout the project. This work challenged me to combine photography, graphic design, and branding, resulting in a well-rounded and visually appealing collection.